Must Know for Building a Successful Email Sender Reputation: IPs and Domains
Think of IP addresses as the phone numbers of the Internet - each device has a unique identifier. Domains are like branded contacts, making it easier to get to the right website without having to remember long numbers. Subdomains work like telephone extensions, helping to organise different parts of the same website. In email marketing, using dedicated IPs, domains and subdomains builds trust and improves deliverability, ensuring messages reach your audience effectively.
Tangerine: Retaining Referred Users Post-Onboarding through Personalised Engagement
This case study demonstrates how timely, behaviour-based strategies can turn one-time users into loyal customers and provides actionable insights for companies looking to improve customer engagement and retention.
Achieving Inbox Placement: Email Deliverability Essentials
Staying compliant with the latest regulations and leveraging segmentation and personalisation can also make a significant difference in your email deliverability.
Beyond Subject Lines: Why Data-Driven A/B Testing is Your Email Marketing Lifeline
Personalisation is no longer a novelty. Everyone's doing it. A simple "Hi [FNAME]" just doesn't cut it anymore. The key lies in deep personalisation that can increase click-through rates by up to 10%.